Seeding Native Grassland Restoration

During the NSW Pride vs Adelaide Fire match on 16th November 2024, Australian hockey star Greta Hayes wasn’t just playing to win—she was playing to make an impact. For every minute she played, Greta supported the planting of 1 square meter of native grassland through the Seeding Natives initiative. 🌿🌏 This effort, powered by Everclime and Hockey Australia’s Sustainability-as-a-Service partnership, shows how athletes like Greta are leading the way in environmental responsibility and biodiversity restoration. Fans can track the growth of these efforts through a digital Impact Card, turning passion for the game into real-world action. 💡💻 Thank you, Greta, for being a role model for sustainable sports! 💚🏑 Together, we’re creating a legacy that extends far beyond the field.

Seeding Natives is a not-for-profit environmental charity dedicated to the ecological restoration of native grasslands and associated ecosystems in South Australia. Since 2012, the organization has focused on rebuilding biodiverse habitats from the ground up, emphasizing the importance of the ground layer in creating functioning ecosystems.  In less than two centuries, South Australia has experienced a significant decline in its native vegetation, with 99% of native grasslands and 90% of grassy woodlands lost. This drastic reduction has led to numerous species becoming extinct or threatened. Seeding Natives aims to reverse this trend by restoring at least 30% of the lost habitats, thereby safeguarding biodiversity and preventing further species loss.