The British & Irish Lions

The British & Irish Lions is an iconic and globally recognised sporting brand in the world of rugby, celebrated for its rich heritage, passionate following, and unique tradition.

Every four years, the Lions Men's team, composed of the best players from England, Ireland, Scotland, and Wales, come together to form one elite squad. This team embarks on a highly anticipated Tour to the southern hemisphere where they face one of the rugby powerhouses, either Australia, New Zealand or South Africa, in a series of fiercely contested Test matches. These landmark Tours are more than just sporting events; they are a celebration of unity, pride and the enduring spirit of the game.

A Lions Tour represents the pinnacle of rugby - uniting players, fans and communities in a once-in-a-lifetime experiences that creates lasting bonds and sporting legend.

With 137 years of touring heritage, we recognise that bringing our game to different corners of the world carries a significant environmental responsibility. The emissions from our operations, players, staff, and thousands of travelling supporters represent a substantial footprint.

Therefore, in 2022, we launched the Lions Impact Program to learn, understand, educate, and engage with this part of our identity. Our mission is to leave behind something greater than memories of extraordinary rugby - a legacy of positive environmental action that matches the passion and dedication of everyone who makes the Lions special.

The learnings we gain from this Tour will be implemented and integrated across future tours to align with our long-term vision of connecting the Lions, its fans and partners to generate impact.