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D&AD

D&AD

@dandad
Since 1962, the D&AD Pencil has represented the very best in design and advertising. Winning a Pencil remains the pinnacle of many careers and the work it celebrates inspires others to study, debate, copy and reference its excellence, as the industry’s finest and most historic of treasures.

We believe that sustainability, equity, equality, diversity and inclusion are essential components of achieving creative excellence. By stimulating the creative community and nurturing the next generation of talent with these values, we will serve the creative industries to be robust and a force for social, economic, and environmental good.

We have been planting a tree for every pencil awarded for the last three years. To maximise our impact, we have joined up with Everclime to increase the number of trees planted to at least four for every pencil awarded.

Sustainable Development Goals

The United Nations Sustainable Development Goals (SDGs) are a set of 17 interconnected goals established by the United Nations in 2015. The SDGs provide a comprehensive framework for addressing the world's most pressing economic, social, and environmental challenges.

Global impact groups play a crucial role in supporting the SDGs by creating mechanisms to mobilise resources, collaborate with stakeholders, and drive collective action toward achieving the goals. These groups have the capacity to leverage their expertise and resources to make a significant positive impact.